designinmainz – SHOP - Werkbericht (Work Report) Nr. 14 – cxi-Konferenz 2009 978-3-936723-24-3

Werkbericht (Work Report) Nr. 14 – cxi-Konferenz 2009

Identity creates differentiation – but especially it also creates security and trust: in the enterprise, in the products and the service. And particularly in times of crises customers, employees and the public need an unambiguous and trustworthy image of their future. Here, Corporate Identity is an indispensable tool for strategic leadership.

Within the context of the cxi Conference 2009 the lecturing companies explained collectively – and yet from very different angles – their view of the subject, as well as defining problems and presenting their solutions.

Jacob Benbunan, Saffron Consultants
Christina Maria Krahnke, Augustinum GmbH
Volker Krug, Henkel AG
Carlos Muñoz, Vueling Airlines
Johannes Pauen, kleiner und bold GmbH
Carsten Rossi, Kammann und Kuhn AG
Gabor Schreier, Saffron Consultants
Christiane von Bonin, Kuhn, Kammann und Kuhn AG, Köln
Ulrich Weiß, Magma Brand Design GmbH, Karlsruhe

Editor.: Prof. Robert Paulmann
Design and production:
Sonja Hahn, Carina Schweitzer, Sven von Werner
Brochure, Thread stitching, Offset, 4 colour
76 Pages, 21 x 27 cm,
Text: german/english

ISBN 978-3-936723-24-3
Mainz 2010

474 pieces in stock

Product No.: 978-3-936723-24-3

9,00 EUR

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